ABOUT DEEMAH | deemah

History

United Food Industries Corporation Ltd. (UFIC) Established in March 1984 as a Limited Liability Company,
belongs to the elite group of Saudi businesses & Business men. It is one of
the premier Biscuits, Confectionery and Snack manufacturing & marketing
companies in the Kingdom & Middle East., with an initial corporate objective
of manufacturing biscuits, the Company started production in 1986. Manufacturing
expanded exponentially and eventually included confectionery and snack
products.

The Company is marketing its products under the brand name Deemah which is a household name in Saudi Arabia.

The Company has Paid-up Capital of SR 84 Million.

Ownership

Mr. Abdul Aziz Mohammed Al-Akeel

Mr. Khalid Mohammed Al-Akeel

Mrs. Louloua Mohammed Al Akeel

Mr. Abdul Aziz Hammad Al Bulaihid

Tamimi Company

Mr. Saad Ibrahim Al Mojel

Mr. Abdul Karim Hamed Al Mojel

Mr. Mohammad Abdullah Al-Khayyal

Management

The Company is managed by Board of Directors and specialized
professionals in various disciplines.

Board of Directors

Mr. Abdul Aziz Al-Akeel
(Chairman & CEO)

Mr. Khalid Al-Akeel Deputy Managing Director, Sales & Marketing Director

Mr. Abdul Aziz Al Bulaihid
Member

Mr. Saad Al Mojel Member

Mr. Abdul Karim Al Mojel
Member

In addition, the Company has more than 1000 dedicated
professionals with specific competence in their own field

Manufacturing

The United Food Industries Corporation Limited Company was established in 1986 under the brand name of "Deemah" with the main purpose of manufacturing biscuit products. It started with a small production capacity and progressively enhanced its production capacity over the years and the company has managed to establish itself as a market leader in the Middle East region as well as in Africa. The Company is also currently venturing into international markets of Europe, Far East, Oceania and North America. This achievement is mainly a result of sustained efforts to maintaining the production of quality products at affordable prices.

The major expansions of UFIC started in the year 1994 aimed at increasing the biscuits and wafers production capacities to meet the ever increasing market demand. This was achieved by introducing additional production lines. Another major expansion followed in the year 1999. A year later, in 2000, the construction of Deemah confectionery was started and the factory became fully operational in the year 2003. This new factory was aimed at satisfying the diversified demand from the market.

At present "Deemah" products from both the Biscuit and Confectionery line of products are fully established in the competitive regional and international markets, thanks to the able leadership of the company CEO and the Deputy CEO who acts as the Director of Sales & Marketing.

The main "Deemah" biscuit products include Cream filled sandwich biscuits in eight flavors; Fruit filled bars & rolls; Cookies Biscuits; Plain Biscuits; Crackers in various flavors; and Wafer Biscuits such as plain wafers and chocolate coated wafers.

In the year 2006, the company introduced Maamoul Biscuits in its existing range of Biscuit products. The market has responded very well towards the Maamoul Biscuits.

On the other hand, the confectionery factory specializes in the production of Hard candies in various flavors; Gums and Chewy candies; Toffees; and Lollipops, all in various flavors.

The Company is continuously active in market research and product development to keep up with the market trend and satisfy it’s ever growing market base. Plans are currently under way to introduce new products such as potato chips, snacks, juices and other foodstuff which have proved popular in the regional market and beyond.

The Company is further committed to improving the quality of its existing products as well as in introducing new products in response to the changing tastes and market needs.

The Company’s production facilities and activities are centralized at its factories in Riyadh, capital of Saudi Arabia, with 16 branches in all the major cities of the kingdom acting as distribution outlets.

Sales & Marketing

United Food Industries Corporation has strong selling & distribution networks inside and outside the Kingdom.

Domestic Marketing

In Saudi Arabia, the Company distributes its products through sixteen (16) branches manned by well-trained, highly motivated sales force along with an automated Van Sales System supplied by the latest technology from Intermac, USA for customer satisfaction.
Small scale retailers in the Kingdom are served by these distribution centers. The products are distributed to large supermarkets as well as whole sellers. The locations of the branches include:

Riyadh

Qaseem

Dammam

Hasa

Jeddah

Madina

Makkah

Taif

Al-Baha

Khamis

Gizan

Najran

Tabuk

Hail

Sakaka

Hafer Batain

Jordan

Export Marketing

The Company markets its products all continents over the world. This reflects strong market appeal, acceptability and price competitiveness of its products.

The Company's Export Department employs highly energetic Sales Professionals and support staffs who are handling specific regional areas and territories. This Department selects qualified Importers/Distributors for each country and territory. This Department is likewise responsible in helping Importers/Destributors to establish position and grow Deemah products sales in their respective market.

Armed with the Company's full support, the export market for the company's products is continuously growing phenomenally year after year.

Mr. Khalid Al-Akeel
Board Member
Dept. Managing Director
Sales & Marketing Director

Mr. Abdul Aziz Al-Akeel Chairman & CEO